Jim Farley

To beat all the great off-road brands and to establish ourselves.

Now we're 2X Jeep sales in the U.S.

To keep that going and keep growing the off-road brand.

Off-road racing in Dakar, Baja is where our customers will say, hey, that Ford has the real deal.

It's the real deal.

It's not a poser product.

So racing is integral into our credibility as a company.

Well, Matt, I think Laurent said it really well.

If there was a initial premise of what those transfer technologies would be to help the company, but what we're learning working with him over the last several years is actually that list is growing and it's more diverse than we thought.

Of course, we thought it was aero and high discharge batteries for performance hybrids.

Well, now it turns out performance hybrids are really important for the company.

25% of F-150 is now hybrid sales.

People are buying it because of Pro Power on board, not just because of the efficiency.

And every day, honestly, the list of things that we can take from the effort with Laurent and his team, because the sport is so hard, and the time pressure is so high, that list is getting longer every day.

I could give you a long list, and most of the value that we're seeing on the tech transfer side are things that we didn't even have on the list when we started four years ago.

It's a long list, but I would say that the real signature is, for me, is really the software.

The control software for the hybrid system, predictive failure components, these are the essence of the new software-defined vehicle globally to beat China, and they are really good.

We need these capabilities from Formula One, and we can put them right in a transit van.

He can help us with the language models and the logic of predictive failure for a component on a Formula One race.

We can use that same know-how, hopefully, to help our customers in the transit know that something's gonna break way before it breaks.