Jim Reid

Clearly, emotionally, it matters to you.

That was a connection with someone you love.

But you make the argument that it matters for us all.

In a sense, it's a reaction against globalization, a sense that, look, it's great that we're all connected by the Internet and often connected by some knowledge, however hazy of English, but people want more than that.

Because it's connected so closely with people's identity, it is also often a victim of war, isn't it?

When I travel to Ukraine, when I've traveled elsewhere in East Europe to Estonia, for example, on those border regions, the issue whether you're speaking Russian, brackets, originally forced to speak Russian, or now adopt Ukrainian or Estonian or another language is absolutely critical to that argument that's going on.

And is there a new threat with technology to language, which is that AI largely trained on the English language, therefore is going to make it much harder to learn, not just relatively obscure dialects, but other languages?