Jim Whitaker

So it happens that economic and environmental sustainability go hand in hand, along with social sustainability.

As we use less fertilizer, use less water, our yields start going up.

It's got to be submerged all the time, and it doesn't.

And they think if I let it dry up, I'm going to hurt it some kind of way.

So the varieties we're using are hybrids, and they're very resilient.

They can take it.

And what they're doing in the soil on a basic level is they're down there chewing away, eating up the biomass that's left over from the crop before.

So they're digesters.

And out of that comes methane.

the same way it happens in cattle operations or whatever.

So when we dry the soil, that anaerobic microbial that's living in that soup, that mushy soil, either dies or goes dormant.

So we break his life cycle.

And then it stops emitting methane, but it doesn't hurt the rice.

It actually helps the rice when you use less water.

Well, last year our documented emission reduction was 79%.

Oh, wow.

But we say that we're going to reduce it 50% on our package.

But our documented last year was 79% reduction.

Just as much rice.

So Jessica went to college, got a business degree, a sustainability minor, went on to get her MBA, emphasis on finance.