Jimmy Feeman

Yeah. I mean, that's everything, dude. Like you, your time slowly compresses until one day you wake up, you're 40, you got three, four kids, you have a mortgage, you have a bunch of responsibilities, got to coach the kids basketball team. And then you're like, dude, I got a lot of stuff on my plate.

If you start, you start the entrepreneurial journey then, by the way, I have more respect for you because you're crazy. And I like that. Yeah.

If you start, you start the entrepreneurial journey then, by the way, I have more respect for you because you're crazy. And I like that. Yeah.

If you start, you start the entrepreneurial journey then, by the way, I have more respect for you because you're crazy. And I like that. Yeah.

It's a wild it's I guess it's not really a wild story. Like the beginning of the company. is really us just like really hating our jobs. So Megan came home one day, we were living together at the time. She was my girlfriend. She was like, dude, I just can't do this anymore. Can't go to the office. Can't do the thing. I'm going to sell my cookie dough at the farmer's market and like sell it online.

It's a wild it's I guess it's not really a wild story. Like the beginning of the company. is really us just like really hating our jobs. So Megan came home one day, we were living together at the time. She was my girlfriend. She was like, dude, I just can't do this anymore. Can't go to the office. Can't do the thing. I'm going to sell my cookie dough at the farmer's market and like sell it online.

It's a wild it's I guess it's not really a wild story. Like the beginning of the company. is really us just like really hating our jobs. So Megan came home one day, we were living together at the time. She was my girlfriend. She was like, dude, I just can't do this anymore. Can't go to the office. Can't do the thing. I'm going to sell my cookie dough at the farmer's market and like sell it online.

I think I can probably make enough money to replace my income. I was like, great, do it. Who cares? At this point in time, we were both just like, Real sick of what we were doing. And I'd watched her job hop three times and we graduated like 14 months before that. So we're talking like 14 month period. You job hop three times. You probably need a different job.

I think I can probably make enough money to replace my income. I was like, great, do it. Who cares? At this point in time, we were both just like, Real sick of what we were doing. And I'd watched her job hop three times and we graduated like 14 months before that. So we're talking like 14 month period. You job hop three times. You probably need a different job.

I think I can probably make enough money to replace my income. I was like, great, do it. Who cares? At this point in time, we were both just like, Real sick of what we were doing. And I'd watched her job hop three times and we graduated like 14 months before that. So we're talking like 14 month period. You job hop three times. You probably need a different job.

I have a hard time reflecting on myself. So I didn't notice that I also had job hops three times and I also hated my job. But we had built by the middle of the summer after I like spent all my time helping Megan basically make cookie dough at night. I go to my job during the day. Eventually, I was like, this job is stupid. I'm just going to sell cookie dough. And I quit my job in July, July 2017.

I have a hard time reflecting on myself. So I didn't notice that I also had job hops three times and I also hated my job. But we had built by the middle of the summer after I like spent all my time helping Megan basically make cookie dough at night. I go to my job during the day. Eventually, I was like, this job is stupid. I'm just going to sell cookie dough. And I quit my job in July, July 2017.

I have a hard time reflecting on myself. So I didn't notice that I also had job hops three times and I also hated my job. But we had built by the middle of the summer after I like spent all my time helping Megan basically make cookie dough at night. I go to my job during the day. Eventually, I was like, this job is stupid. I'm just going to sell cookie dough. And I quit my job in July, July 2017.

And it was great. Everyone thought I was insane, insane and also stupid. Uh, my dad called me, he was like, what are you doing, man? And I was like, honestly, I would rather sit on the side of the road, sell cookie dough to people from like a back of a truck or like a cooler, then go back to that office ever again. So, I mean, it was obvious for us. And like I alluded to, it was easy.

And it was great. Everyone thought I was insane, insane and also stupid. Uh, my dad called me, he was like, what are you doing, man? And I was like, honestly, I would rather sit on the side of the road, sell cookie dough to people from like a back of a truck or like a cooler, then go back to that office ever again. So, I mean, it was obvious for us. And like I alluded to, it was easy.

And it was great. Everyone thought I was insane, insane and also stupid. Uh, my dad called me, he was like, what are you doing, man? And I was like, honestly, I would rather sit on the side of the road, sell cookie dough to people from like a back of a truck or like a cooler, then go back to that office ever again. So, I mean, it was obvious for us. And like I alluded to, it was easy.

If I look back on all the decisions I've had to make across the last eight years, the easiest one was just being like, screw it. I don't want to work for anyone else. And that like that took us down that path. The other thing is Megan already had that recipe. She'd been making edible cookie dough since she was like 14, same recipe. She tweaked it a little bit and then we were off to the races.

If I look back on all the decisions I've had to make across the last eight years, the easiest one was just being like, screw it. I don't want to work for anyone else. And that like that took us down that path. The other thing is Megan already had that recipe. She'd been making edible cookie dough since she was like 14, same recipe. She tweaked it a little bit and then we were off to the races.

If I look back on all the decisions I've had to make across the last eight years, the easiest one was just being like, screw it. I don't want to work for anyone else. And that like that took us down that path. The other thing is Megan already had that recipe. She'd been making edible cookie dough since she was like 14, same recipe. She tweaked it a little bit and then we were off to the races.

And it's one of those things where, man, looking back on it, things happened real fast. We executed real fast. We did nothing right. But the execution is really what matters. Like if you get up, wake up, do the thing, even if you have no clue what you're doing, because we did everything wrong. like everything we put it in the wrong packaging.