Jimmy Feeman

And you're not trying to market to everyone. You can't be everything all the time for everybody. It's not possible. So that's kind of how it's evolved. I mean, we started with like exactly what you said. And then we moved into like, we have to take a stance on like what we are or people try to shove random stuff down your throat all the time. Um, every business owner gets that though.

And you're not trying to market to everyone. You can't be everything all the time for everybody. It's not possible. So that's kind of how it's evolved. I mean, we started with like exactly what you said. And then we moved into like, we have to take a stance on like what we are or people try to shove random stuff down your throat all the time. Um, every business owner gets that though.

Yeah. I mean, you hear like every business owner is always suggested like, Hey, you thought about this? You thought about that? I have people ask me if I've ever thought about like food truck. So the other day I posted a video of our food truck on LinkedIn. I was like, Hey guys, look, there's a food truck. It was there in 2019. I already did it. Don't want to do it again. thanks for suggesting.

Yeah. I mean, you hear like every business owner is always suggested like, Hey, you thought about this? You thought about that? I have people ask me if I've ever thought about like food truck. So the other day I posted a video of our food truck on LinkedIn. I was like, Hey guys, look, there's a food truck. It was there in 2019. I already did it. Don't want to do it again. thanks for suggesting.

Yeah. I mean, you hear like every business owner is always suggested like, Hey, you thought about this? You thought about that? I have people ask me if I've ever thought about like food truck. So the other day I posted a video of our food truck on LinkedIn. I was like, Hey guys, look, there's a food truck. It was there in 2019. I already did it. Don't want to do it again. thanks for suggesting.

I'll put it in my, like, I'm never going to do that box. Um, people really want to suggest stuff to you or they want to suggest stuff around your brand or your product. And it's like your job as I think a founder is to say no most of the time and like stick to your brand, your thing, like, and really go deep on whatever that thing is that you're doing.

I'll put it in my, like, I'm never going to do that box. Um, people really want to suggest stuff to you or they want to suggest stuff around your brand or your product. And it's like your job as I think a founder is to say no most of the time and like stick to your brand, your thing, like, and really go deep on whatever that thing is that you're doing.

I'll put it in my, like, I'm never going to do that box. Um, people really want to suggest stuff to you or they want to suggest stuff around your brand or your product. And it's like your job as I think a founder is to say no most of the time and like stick to your brand, your thing, like, and really go deep on whatever that thing is that you're doing.

Um, and you guys probably see that in the brand space all the time. It's like some people are really distracted. Other people go really deep. You go deep, stay true to yourself. Usually it works out. It's just kind of hard.

Um, and you guys probably see that in the brand space all the time. It's like some people are really distracted. Other people go really deep. You go deep, stay true to yourself. Usually it works out. It's just kind of hard.

Um, and you guys probably see that in the brand space all the time. It's like some people are really distracted. Other people go really deep. You go deep, stay true to yourself. Usually it works out. It's just kind of hard.

That's actually my favorite number to focus on. I made this original pitch deck a long time ago for this tangent where I was like, hey, I had one guy tell me it was stupid. I was like, it's not stupid. It's cool. I was like, we have made seven elephants worth of cookie dough. He was just like, what the fuck is he doing to me? Seven elephants, dude. That's what it is. 10,000 pounds.

That's actually my favorite number to focus on. I made this original pitch deck a long time ago for this tangent where I was like, hey, I had one guy tell me it was stupid. I was like, it's not stupid. It's cool. I was like, we have made seven elephants worth of cookie dough. He was just like, what the fuck is he doing to me? Seven elephants, dude. That's what it is. 10,000 pounds.

That's actually my favorite number to focus on. I made this original pitch deck a long time ago for this tangent where I was like, hey, I had one guy tell me it was stupid. I was like, it's not stupid. It's cool. I was like, we have made seven elephants worth of cookie dough. He was just like, what the fuck is he doing to me? Seven elephants, dude. That's what it is. 10,000 pounds.

Yeah, it's like a 10,000 pound elephant. Let's go. No, right now, today in our factory in Chattanooga, we produce anywhere from 20,000 to 40,000 pounds of cookie dough a month. Um, which is pretty insane.

Yeah, it's like a 10,000 pound elephant. Let's go. No, right now, today in our factory in Chattanooga, we produce anywhere from 20,000 to 40,000 pounds of cookie dough a month. Um, which is pretty insane.

Yeah, it's like a 10,000 pound elephant. Let's go. No, right now, today in our factory in Chattanooga, we produce anywhere from 20,000 to 40,000 pounds of cookie dough a month. Um, which is pretty insane.

Yeah.

Yeah.

Yeah.