Jo Frost

It's OK for children to behave the way they do their children.

You know, I strongly want to encourage parents to recognise that a lot of damage is being done.

You know, so how are we going to look at how we...

limit screen time, right, with algorithms and safety, safeguarding, and also recognizing that these shows are made differently, right?

They're designed differently, flick, flick, flick, flick, flick, like Vegas, ping, ping, ping, ping, ping, right?

And how are we going to look as a family when they're appropriate to use, how long we use them for, and the dialogue that we're going to have before we give consent for our children to have them.

And most parents will say to me, I don't want my kids to get left out.

I'm worried about my children being left out.

And that cannot be the excuse of why then we throw our children into rooms we would never if they were just out on the street.

because we're leaving our children underprotected.

And yet in the real life, we're being overprotective.

Like, trust me, my kids wouldn't have had any social media until they're at least 17.

I won't do it.

How can somebody clearly distinguish whether this child has ADHD due to the fact that it may be genetic or environmental factors?

Because they show up very similar.

They show up very similar.

And that's the point that I'm trying to make.

And I'm old enough and I've been in this industry long enough, this parental game, and I've seen it come around twice.

I've seen, this is the second time I've seen it come around now.

Goodness, goodness.