Joanna Fleming

So to recap for those that didn't hear it,

Estee Lauder Companies was taking legal action against Jo Malone CBE, so Jo Malone the person.

At the time that we recorded that episode, Jo Malone herself hadn't responded to that legal action and that news that was announced.

But the other day, maybe a couple of days ago, she posted a statement via Instagram, which now has almost 2 million views.

And in that video, she said that she's very surprised and sad and that they've gone above and beyond to ensure that the Zara fragrances weren't associated with Jo Malone London.

Like they did all the things that they thought they were meant to do, essentially.

And I touched on in that episode that when we were arranging Jo Loves at Adore Beauty, that it was very specifically stipulated you had to say Jo Malone CBE.

Yeah.

Anyway, so she said, like, why now?

After seven years of partnering with Zara, have Estee Lauder companies decided to bring this to court, essentially?

She said that she's going to defend her position in court, but she hopes that sense will prevail and that they'll be able to find a way to work in the same market.

So, yeah, we'll see what happens there.

But I just thought I'd give you a little update because we did say we'd stay across it.

So I thought it was worth

I had assumed at the time that there'd been a packaging change.

I was like, oh, they must have updated the packaging and the wording.

And that's where Estee Lauder have clocked it and been like, actually, no, that's not going to work for us.

But the fact that she didn't flag that in her response makes me think, oh, it's actually been the same for seven years.

Yeah, it's been longstanding.

Yeah.