Joanna Fleming

I'm like, surely this is illegal.

Yeah.

Well, let me kind of reiterate what they've done so far.

So Wintour appeared at the Academy Awards to promote it with Anne Hathaway.

They did a little, like, you know, thing on stage, like a funny little exchange.

Then there were two podcast episodes about the film on Vogue's The Run Through podcast.

And the Vogue Book Club is currently reading The Devil Wears Prada.

Yeah, absolutely.

Also, Chloe Miles said in her editor's letter.

which was part of this issue, that she brought the idea of doing the cover to Anna and Anna was like, not my style.

I won't be doing that actually.

And then Meryl Streep ended up being the one that convinced her.

I think it's been a strategic way to approach her personal brand.

I saw an Instagram post by BED Media that said, Anna's move to own your own narrative before someone else does is a valuable lesson in brand strategy.

clearly like she's avoided the public spotlight and talking to media outlets and things before.

Like she hasn't really given you any insight into who she is as a person before this.

Yeah.

It was worth her time.

Vogue also released a podcast interviewing Anna's former assistants.

Anna's Angels.