Joanna Fleming

Yeah.

And as I guess a business that does a fair bit of employee generated content or, you know, that we like, we also do a lot of recommendations.

I think there was a thought that I had around the amount of content that they put out that is employee based is a lot.

High volume for sure.

Yes.

And it's like that's a lot for the staff to continue to put out and to find and come in every day and feel like they want to be on camera.

Like just to, I don't know, break the fourth wall.

I don't always want to be on camera.

So I think maybe there could be an element here where they're kind of safeguarding themselves.

They're finding this maybe that's finding a problem where it's like,

There's too much content that we need to have with our staff members in it.

Is this lack a possible solution?

With this, you're not seeing the human element or the touch.

Well, you're being told.

Yeah.

Yeah.

These recommendations are coming from our team, but it's like, who on your team?

Do you know what I mean?

It's like, I trust your skincare recs because you're, you know, qualified and you've got a breadth of knowledge.

But if that is coming from someone else, I might not trust it as much.