Joanna Geraghty
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah, thanks for the question.
Great to be here and have you in Blue House, JetBlue's first foray into lounges.
This is very much part of our JetForward strategy.
We've been working very hard for the last several quarters on really turning towards premium and trying to make sure that we're offering more opportunities for customers who want to pay a little more.
And the lounge is part of that, our transition to a first-class product next year, a domestic first-class product.
We'll be part of that, our premier card, our even more as a cabin, and really excited to start seeing all of that come to life in 2020.
I mean, we're a leisure carrier.
We tend to get, you know, a nice share of business customers because they love the product.
You know, we're back at the top for Net Promoter Score, so really proud of that.
But at the end of the day, this is really designed around trying to make sure that customers who travel for vacation have a reason to come back again and again and providing a little oasis of peace and, you know, really through our loyalty program.
We want to reward people who choose JetBlue because they love the product, the service, and what we offer.
It's been great.
Mint's been a very strong source of revenue for JetBlue for well over the last decade, and so we're not new to this.
We have a brand that definitely associates with more of a higher-end leisure customer, providing more to customers at a very reasonable fare.
We want to make sure that we offer something for everybody across the full spectrum, whether you want sort of a dialed-down experience, still free Wi-Fi and great legroom and great snacks and drinks experience,
But then if you want to pay a little more, you have the opportunity for a lounge, our mint class for Transatlantic.
And then when we launch domestic first later this year, that's going to be a great product offering for customers who want a little more.
Yeah, 2025 has been a very tough year, whether it was the macro setback or the government shutdown or the list goes on and on.
We're really looking forward to the holiday season.
Bookings are coming in strong.