Jocko Willink
👤 SpeakerAppearances Over Time
Podcast Appearances
Had to begin with B. And there was an old band a friend of mine had called The Bruisers.
And I was like, hmm, that's too easy.
So there we go.
Right on.
Bruiser.
Coming in hot.
And I mean, let's face it, it's a
It's a pretty good theme.
It is a fucking damn good theme.
It's a pretty good theme.
Just something that I took from Colonel David Hackworth.
And it does have, I've worked with all kinds of companies now, you know, at Echelon Front.
And there's so many companies that have told me that their sales team gave themselves this name or their concrete team gave themselves a name.
Like this happens all the time now.
And people report back that, yeah, man, it has an impact.
You're not just Team Alpha or Team Bravo.
You're Task Unit Bruiser.
Let's go.
So there was one task unit that was designated to go to Iraq, and that was Alpha.
And Bruiser and Charlie, one of those task units was going to go to PACOM.