Jocko Willink

And then I think one of Leif's wife's friends or something was a literary agent, was like, this could be a book type thing.

And so we wrote a book proposal and yeah,

the book agent shopped it around and one of the people, I think the third, fourth, fourth or fifth person,

at St.

Martin's press was like, well, we'll take it.

And so we wrote the book and you know, um, the book came out and it was really did well.

So.

Jocko Publishing.

There's eight.

That's true.

Yeah.

Yeah, I look at it and people ask me about this, so...

the podcast thing, you know, I went on Tim Ferriss' podcast

And when we got done, he said, hey, dude, you should start a podcast.

And then I went on, Joe Rogan heard that podcast and was like, invited me on his podcast.

And this was 2015, like podcasts weren't really a thing yet.

Yeah.

I think the numbers at the time, there was about 15% of the population of America was listening to podcasts.

I don't know if it's 100% now, but it's pretty much everybody.

But I went on Rogan in the middle of Rogan show.