Jocko Willink

And so he really liked the taste of Jocker Fuel and how it impacted him, got him in shape for that movie.

And then he also was like wearing origin clothes because he's a patriotic guy.

He wanted American made because now origin makes jeans and t-shirts and hoodies and boots and we make everything.

And he wanted to support America.

And then he had a little break in between work movies.

And he was talking to his business people and they're like, Hey, uh,

you know, you need to find some more sponsors and this kind of thing.

And he goes, you know, why am I out looking for sponsors when like, I like Jocko Fuel and I like Origin.

Why don't I connect with Jocko?

Because he met me one, you know, I met that guy.

He seemed nice enough or whatever.

So he called me and he said, hey man.

And I was like in the mountains.

And he said, hey, do you want to do something with Jocko Fuel and Origin?

I'm like,

Sure, you know, it's pretty awesome.

And so we ended up connecting on that.

And as our business teams were working through the business deal to kind of figure out what that looked like, I had been starting down the process of making the movie with a guy from Hollywood who had walked into his kid's bedroom and his kids were doing pushups.

And he's like, what are you guys doing?

They're like, we want to be warriors.