Jocko Willink

And he did that, even with each of his subordinate elements, he would change their name to something cool.

And so when I took over, Task Unit Bravo was the original Alpha Bravo Charlie, and I took over for Task Unit Bravo, and the first thing I did was change the name to Bruiser.

And it's totally unofficial.

And I just went with it.

And that's what we got.

Where'd you come up with Bruiser?

Had to begin with B. And there was an old band a friend of mine had called The Bruisers.

And I was like, hmm, that's too easy.

So there we go.

Right on.

Bruiser.

Coming in hot.

And I mean, let's face it, it's a

It's a pretty good theme.

It is a fucking damn good theme.

It's a pretty good theme.

Just something that I took from Colonel David Hackworth.

And it does have, I've worked with all kinds of companies now, you know, at Echelon Front.

And there's so many companies that have told me that their sales team gave themselves this name or their concrete team gave themselves a name.

Like this happens all the time now.