Jodie Fox

Well, it depends on the way that we acquire them.

So we've got, I mean, obviously Google ads, Facebook ads, but 75% of the traffic to the site is word of mouth.

So, uh, no, so we do, I mean, we do give, um, usually in a shoe box, we'll be like, we'll give you a little cards that you can get to your friends and stuff like that.

But, um, with a discount on it.

Uh, so we certainly pursue that knowing that word of mouth is so strong for us.

We just try and exacerbate that.

Um, and I'm just trying to think the other, honestly, they're the key ways we have a big campaign running at the moment.

which is usually fantastic for acquisition.

It's called 52 Shoes.

And you can win a pair of shoes for every week of the year.

Well, you're giving something back, I think.

Like you can't... But the cost for you is like nothing.

Yeah, it's true.

It's true.

Like it is really effective and it's good fun as well.

And it really gets people into the process of designing, which...

you know is the good bit so yeah so the uh how many people have entered that i'm curious oh my god tens of thousands yep and then you can use it for remarketing and retarget them on facebook using those email addresses yeah and we're also trying to we're also doing some offline stuff that we're testing refined to one geography which is australia and we're testing some tv with that as well which is not something we've done it

twice before.

Um, but this is the first time that we've, there've been more.

So the first one was an awareness, like how to, you know, the functional stuff.