Jodie Fox

So it was truly an experience.

You know, we even had a bespoke fragrance and, you know, soundtrack going through the store.

But the store did double its forecasted revenue in the first 12 months and went on to win.

Oh, of building that store?

So I'm not actually able to disclose that and it will depend on place to place and the complexity of it as well.

You can also negotiate with retailers to contribute to your store build costs as well.

Yeah, yeah.

So there's lots of ways that you can structure it.

So yeah, the store itself, we went to the World Retail Awards and up against Karl Lagerfeld.

24.6 million US dollars.

Oh, so...

Look, every single pair is custom made.

So the, even when people go to the gallery, that usually they'll pick a pair of shoes, but they'll always tweak it.

So it's, yeah.

So they're just, the gallery that you're looking at is, you know, sort of a set of inspirational suggestions that,

you know, we've sort of made or seen and thought were absolutely beautiful.

So there's not really, there's no wholesale part to sitting with the business at all.

Sure.

So actually Annabelle is our merchandiser.

And so that one happens to be a design that she's put together.