Jodie Fox

So, you know, we put our faith in our customers and, you know, sometimes it's fun and sometimes that is amazing.

Oh God.

Yeah.

So look, they can either, it depends on your personality.

So some people will come in and they'll, they'll be like, yep, yep, done.

And that's the person who I think who's come to the site kind of knowing what they're looking for and they can't, they haven't been able to find it.

And speaking of which the whole name of the website, Shoes of Prey, it's the whole idea that the shoes are your prey and you're a hunter kind of hunting around for, so you'll get everything there.

Then we have the ones who kind of, you know, they might visit three or four times and,

Okay, well, I mean, you know, we've built out our cost of goods sold.

We actually have our own factory.

So we built that because we couldn't find anyone else who would make one pair of shoes at a time at scale with us.

And we were growing too quickly and not stripping our suppliers.

Oh, I would love to tell you, but that would be giving away too many secrets.

And I totally respect you for asking because I think that's a pretty interesting thing to give away.

Jodi, is it industry?

Sure, okay, okay.

So industry standard would be at least like double the cogs.

So 50%.

Wow.

Well, it actually depends on the shoe.