Jodie Fox

No, and look, you know what?

I would really love to disclose them, but we've agreed with the board not to.

And I'm like, I know why you're asking because it's so interesting.

But hey, so we got into it because, well, two reasons.

So the boys, after they finished up being lawyers, went over to Google.

Actually, Michael Fox went to one of Australia's fastest growing retailers at the time.

And they and he was the first person to go through their graduate program, which I don't think exists anymore, actually.

And so he went through that and learned about retail operations.

So it was amazing.

And then Mike Knapp had gone.

He'd also done he'd done law and I.T.

and he'd gone on to Google to work as a software engineer.

And I had gone from being a litigator into advertising because I just needed advertising.

something more creative.

So while the boys are at Google, they're like, hey, there's this e-commerce thing.

It's going to blow up.

We're pretty excited.

We just need a great idea.

Now, underneath all of this, I like shoes.

No, just generally.