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Joe Coleman

๐Ÿ‘ค Speaker
225 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Yeah, let's do it.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Okay, cool.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So Contently, our mission is to help companies drive business results with content that engages, educates, and builds trust with their users.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So what that means is, in practice, we built a content marketing solution primarily geared towards large enterprise brands, so Fortune 500, those sorts of organizations, and

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And what we're trying to help them do is we're helping trying to implement content marketing solutions that actually drive real results for their business.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

If you look into that a little bit further and think about what Contently does, there's two things that make us really special.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

One of the things is that we spent the first couple of years of our business building out a marketplace for freelance creatives.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And that's actually how we got started.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And so today that network is around 150,000 professional journalists, videographers, data researchers,

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

visual designers, any kind of talent that a brand might need to tell their story in a unique format is in that network.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Largest of kind of the world.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

The second component to that is the software platform that we've been building for the last five or so years that actually helps brands streamline the content marketing process from start to finish.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So not only do you have access to the talent, it's actually integrated into this enterprise software platform that helps you

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

manage all the organizational change and all the process and sort of red tape and bureaucracy that often marketers run into inside of these big companies.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So that's the value proposition at its core.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

We work with a big chunk of the Fortune 500, seven of the ten world's most valuable brands are our customers.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

We basically have categories like finance and insurance on lockdown.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

We do really well on B2B.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Travel is a big emerging category for us.

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