Joe Coleman
๐ค SpeakerAppearances Over Time
Podcast Appearances
It was $160 million, which is the size of many IPOs.
Yeah, let's do it.
Okay, cool.
So Contently, our mission is to help companies drive business results with content that engages, educates, and builds trust with their users.
So what that means is, in practice, we built a content marketing solution primarily geared towards large enterprise brands, so Fortune 500, those sorts of organizations, and
And what we're trying to help them do is we're helping trying to implement content marketing solutions that actually drive real results for their business.
If you look into that a little bit further and think about what Contently does, there's two things that make us really special.
One of the things is that we spent the first couple of years of our business building out a marketplace for freelance creatives.
And that's actually how we got started.
And so today that network is around 150,000 professional journalists, videographers, data researchers,
visual designers, any kind of talent that a brand might need to tell their story in a unique format is in that network.
Largest of kind of the world.
The second component to that is the software platform that we've been building for the last five or so years that actually helps brands streamline the content marketing process from start to finish.
So not only do you have access to the talent, it's actually integrated into this enterprise software platform that helps you
manage all the organizational change and all the process and sort of red tape and bureaucracy that often marketers run into inside of these big companies.
So that's the value proposition at its core.
We work with a big chunk of the Fortune 500, seven of the ten world's most valuable brands are our customers.
We basically have categories like finance and insurance on lockdown.
We do really well on B2B.
Travel is a big emerging category for us.