Joe Coleman

But apart from that, I guess I would say I really wish I knew that exactly what you're getting into when you

start a venture-backed company um and it's impossible for people like me to know at that stage um but you know it's a huge commitment and especially if you're successful it's an enormous commitment and don't get me wrong i've thoroughly enjoyed it but uh you have no idea what you're in for in terms of uh insanity and stress and just all of the stuff that goes with it so uh

Maybe I actually don't wish I knew that because I'm not sure I would have done it.

But yeah, it is.

There's a lot more than you initially think about when you think about starting a business.