Joe Liemandt

And so they're trying to be shut down.

And the kids move to schools where superintendents like, OK, for those, we're going to shut them down and move the kids to schools where the kids do better academically.

Parents are like, I don't care about

I don't care that the school academics is failing because my oldest daughter went to that school and the teacher, the seventh grade teacher there is so great.

And I know her kids don't really learn math, but she transformed their life.

And they're going to pick it and say, I don't want academics.

Actually, stepping back, if you had to say back to this problem, one of the things that I did not realize going in is how few parents actually care about academics.

Back to product market fit and pivoting and all that stuff as a product side.

Three years ago, I would sit down in the parent meetings and I'd be like, look, if your kid's going to engage in the app, they're going to learn twice as much.

2x learning.

And I'd just be like, 2x learning.

And you'd sit there with the parent and you're like, look, Johnny's not watching the video.

And if he just watched the video after he misses a question, he learned twice as much.

And parents are like, why are you pressuring him to learn 2x?

They don't want it.

And it took me hundreds of parent meetings.

I was slow on the listen to the customer side.

Then we switched it to two-hour learning.

And then you're like, same meeting, same parents, same Johnny.

And you're like, look,