Joe Liemandt

It's a middle school only to catch kids up.

So they're ready for high school.

And then you do video games in the afternoon.

And back to product marketing, you talk to it and they're like, wow, it really works.

But there's parents are like, I'm not sending my kid to video game school.

That's a hard push.

But if you just pivoted a little bit and say, well, what if your kid came to you and said, mom, dad, I want after school tutoring.

Parents are like, I'd love after school tutoring.

And there's one that's going to be created, which is tutoring in tournaments.

So after school,

You're going to have tournament games, video game tournaments.

So you do your one hour in the app, and then you get an hour of tournament gaming time.

And we're actually working with some of the big streamers and video game players who are going to host these big events.

And you sort of compare the problem today where parents have to go push their kid for Kumon and do all that.

And the kids hate it.

And it's all this point of confrontation versus kids coming in.

You can totally build an environment where they love it.

And they're like, yes, I'm going to go crank the app, especially because it's going to give me extra health in the video game that I'm going to go play.

I'm going to play in this huge stream with all these other kids.

Mine was, I grew up in a business-oriented environment.