Joe Lynam

And we need really good teamwork.

The thing about teamwork is it's really powerful, but it's actually pretty rare.

And creativity, that's that second block.

And the last one is seizing the digital advantage.

And it's fascinating when you look at the list, but I'm going to rhyme off a few things for you now.

Now, has the Trump tariff war focused minds for you guys in the pharmaceutical and life sciences business?

But there's AI, there's RPA, robotic process automation, 5G, 3D, cloud computing, blockchain, quantum computing, virtual reality, tokenization.

Because he's certainly focusing minds for American pharma companies.

And we're expected to know a little about all of these.

And far too often we think, oh, that's for the tech people or that's for the chief technology officer.

But it's not.

It's a leadership.

It is a leadership challenge.

We do.

It's fantastic.

Yes.

So we're kind of part now of a business insights group.

We've got the business post within the group.

We've got iQuest.

We have Red Sea.