Joe Lynam

It's a bit cold today, but probably the same as Denmark.

But thank you so much for coming in.

Thank you very much.

That is Jakob Marberia, the chief executive of the normal Danish retailer.

My next guest used to advise Barack Obama on geopolitics and nowadays is the president of the Global Situation Room, which advises companies on potential risks to their reputations.

Good morning and welcome to Breakfast Business and thank you to Eamon Torsney.

It is Wednesday, the 19th of November at 6.31.

Coming up on today's show, we'll be talking to the former advisor to Barack Obama and we'll be looking at the opening of the first Irish store of the famous Danish retailer called Normal and all the markets as usual.

Its latest reputation risk report suggests that the biggest single risk to major companies comes from pronouncements, posts and rants from one man in the White House, Donald Trump.

You can email us business at newstalk.com.

But first, let's have a look at the main business stories in the newspapers and websites.

It means that companies which may have been above politics in the past are increasingly bending the knee to the incumbent president to prevent him or his allies launching negative federal actions against them.

The Business Post reports that Willie Walsh, director general of IATA and former boss of British Airways, said the EU has taken very little action to address airlines competitiveness and criticise its passenger compensation policy.

Brett Bruin is also a board member of Harvard University and the UCD Clinton Institute here in Ireland.

Good morning, Brett.

Very good to be with you.

Now, I think it's extraordinary that a sitting U.S.

president represents the biggest source of potential reputational risk.

That knee bending that we have seen in the last few months has come as a shock to a lot of us that follow these giant American companies.

Is it going to set a dangerous precedent, i.e.