Joe Lynam

I'm very well.

We would have spoken previously because you were part of the Ignite programme at UCC, who I do work with every single year.

Tell us a little bit about Luna and what it does.

So it's really an early warning system for something that could cause a massive problem for a newborn.

Okay.

And like everything else, developing this would have taken time.

How did you end up in this particularly unusual world, Mark?

The big challenge, of course, you can have as many ideas as you want.

But if you're in the medical device sector, you need to get approvals in place from both Europe and the US.

But you are expecting FDA clearance, which is the big one to get into the US market next year.

The route that you've taken to market, Mark, is one that has become increasingly common here, which is, you know, universities helping businesses establish themselves on a campus and then spin out.

You know, it's brilliant to see so many companies coming through this route, but you're literal proof that investing in scientists, investing in researchers can bear dividends.

Well, you have now been named the High Potential Startup Founder of the Year for 2025.

You get a lovely little bit of glass trophy to go on your shelf.

What else does that award mean for you?

Okay, well, the product is called NeuroBell.

It is a remarkable piece of technology that just goes into the cot next to these very vulnerable young babies.

And we'll hear a lot more about Luna and you and your colleagues, no doubt, in the next few years.

That's Marco Sullivan, the founder of NeuroBell, which was the winner of the Enterprise Ireland High Potential Startup of the Year at an awards ceremony just last week.

Breakfast Business with Enterprise Ireland on Newstalk.