Joe Polish

And I literally revolt against bad marketers that are misleading people because I think cruel optimism, I can't remember the woman's name who coined that term, cruel optimism where you're promising to bring the people in false hope. False hope is terrible. It hurts people. Right.

And I literally revolt against bad marketers that are misleading people because I think cruel optimism, I can't remember the woman's name who coined that term, cruel optimism where you're promising to bring the people in false hope. False hope is terrible. It hurts people. Right.

And so with abundance, my job with helping to put that book on New York times with Peter, your book was to basically look at all of the parts of it and influence people in the things that were significant. Like think of people because Tommy is,

And so with abundance, my job with helping to put that book on New York times with Peter, your book was to basically look at all of the parts of it and influence people in the things that were significant. Like think of people because Tommy is,

not only spends a tremendous amount on marketing, but he's trying to not only help build a better home service professional and help his clients, but he's also wanting to show them how to package themselves to get people to be attracted to you, to do business with you, not just clients for home service, but hiring technicians and building the right culture.

not only spends a tremendous amount on marketing, but he's trying to not only help build a better home service professional and help his clients, but he's also wanting to show them how to package themselves to get people to be attracted to you, to do business with you, not just clients for home service, but hiring technicians and building the right culture.

So like for 20 years, I got all this resistance when I would talk about selling and marketing because people have all had bad negative experiences with marketing. You know, people love to be sold. They hate to be pressured or people that are lying to them. So I say it today, like think of selling is influence. Think of marketing as storytelling.

So like for 20 years, I got all this resistance when I would talk about selling and marketing because people have all had bad negative experiences with marketing. You know, people love to be sold. They hate to be pressured or people that are lying to them. So I say it today, like think of selling is influence. Think of marketing as storytelling.

If you're more influential, you're going to do a better job with anything. Doesn't need to be even money involved. It could be with your kids. It could be with yourself. And think of marketing as storytelling. You know, tell a story that enrolls people, not something that bores the shit out of them. And I think we wake up every day and do a sales job to ourselves.

If you're more influential, you're going to do a better job with anything. Doesn't need to be even money involved. It could be with your kids. It could be with yourself. And think of marketing as storytelling. You know, tell a story that enrolls people, not something that bores the shit out of them. And I think we wake up every day and do a sales job to ourselves.

If you're going to do the hardest thing in the morning, you have to do a bit of a sales job. You have to influence yourself. And you've learned why that is so important.

If you're going to do the hardest thing in the morning, you have to do a bit of a sales job. You have to influence yourself. And you've learned why that is so important.

He's basing this on some type of research. I don't know what you want it to be. Because I've heard the ideal time is like 18 minutes. But at what temperature?

He's basing this on some type of research. I don't know what you want it to be. Because I've heard the ideal time is like 18 minutes. But at what temperature?

Yeah, it was, I think it was done in Sweden. Sweden or Switzerland or where the hell?

Yeah, it was, I think it was done in Sweden. Sweden or Switzerland or where the hell?

So what were we talking about? Right. Prior to like, no, no, like 10 favorite feelings. You said laughing with your best friend. And now that's, that's something to do. And that's not per se. Well, are you saying write down the things you like, the feelings of joy or like, whatever.

So what were we talking about? Right. Prior to like, no, no, like 10 favorite feelings. You said laughing with your best friend. And now that's, that's something to do. And that's not per se. Well, are you saying write down the things you like, the feelings of joy or like, whatever.

Yeah, and everything you say yes to, like we talked earlier, everything you say yes to, you say no to something else. Exactly. If you say yes to this interview right now, we're saying no to everything else we could do during that time. And Tommy has to make that decision every day. You have to do it.

Yeah, and everything you say yes to, like we talked earlier, everything you say yes to, you say no to something else. Exactly. If you say yes to this interview right now, we're saying no to everything else we could do during that time. And Tommy has to make that decision every day. You have to do it.