Joe Salsih

March of 2012.

And that's funny too, because I think that when you look at podcasts, like anything, you want to find your niche.

I've been listening to podcasts since about 2004.

So I go way back with podcasts because I'm a runner and I get bored.

So what I did was I looked at financial podcasts and said, how come I'm not hearing the ones that the one I want to hear?

I really have this thing that I want to hear that I'm not hearing.

And that was fun.

I don't listen to podcasts for productivity.

I know a lot of your listeners do.

Well, mine though is exactly the opposite.

I like car talk.

That's so funny.

I like car talk because I don't learn anything about cars, but I love listening to these guys go on and on about cars.

So I thought there's plenty of people that are diving deep.

Why don't we have a podcast about money?

This was, this was the concept.

Why don't I have a podcast about money that number one has ADD because I do has is magazine style then and just goes bam, bam, bam, bam.

And then, uh, so we have a lot of different segments.

So if you hate one segment or if you hate a guest, uh,

then you're not clicking it off and going to the next one.