Joe Santagato

So it's like, I just have to make sure everyone's super happy and we're all being creative.

I think that the only way it can become stern is if you're trying to like manufacture it.

Like if you're trying, like we're going to have fun.

It's like, fuck, that's not how you do it.

You know, like I'm happy right now.

I swear.

And it's like, you're not.

Like do the things that make you happy.

Like follow the excitement.

Like do those things.

If it doesn't resonate with you and it doesn't feel like in line with what you want to do, even if it's good money or whatever, like I will say no.

I mean, I turned down doing the tour for a number of years because at that point, a lot of people were like, you could just go on stage and talk to each other and then you could make a bunch of money doing that.

And I'm like, that's just not, no, that's not cool.

Like I'm not doing that.

And I don't care.

Like I don't care.

There was a time, I remember specifically when I was doing YouTube, there was a brand deal that came in for $75,000.

And what they wanted was for me to, and this was kind of abnormal at the time,

to promote a phone game that was something with zombies.

I was like, what?