Joe

And so that's kind of the high performance fight.

Whereas it strikes me in the real world, because I know you work with the business world and corporate and corporate's always looking to sport.

And I've sometimes sat in and interviewed sports people or psychologists about what they can learn, what the business world people here listening can learn from this person's sporting experience.

And it always strikes me.

I don't necessarily say it to the room.

They might not appreciate it, but it always strikes me.

The person I'm interviewing, the sports person, they wanted it more than anything.

They were fine for to be shouted at, to do whatever it took.

And actually, a lot of the audience are like.

you know, I wanted to be an actor, but now I just work and I sit at my desk and it's a wage and I get through the day and it's a little deflating.

And yet they've been told how they can perform better and performance and all this kind of stuff.

That world where like the business world tries to kind of learn from the sports world is an interesting one.

But I often feel a lot of the people listening, their arms crossed going...

That's all very well for you.

You're off winning Heineken Cups.

I'm kind of sitting here and I have to do a report for my boss I don't really like.

So I wonder, what do you say when you work with people in that kind of a sphere?

Maybe it's a completely different remedy entirely.

Okay.

Last one, really, because I noticed, you know, you're speaking at this Benacol conference and it mentioned in the press release about it how daily habits can lead to extraordinary long-term results.