Joel Beckerman

Well, I think, first of all, we think about these, whatever the device is, it has a personality, right?

Whether it's more kind of friendly or if it's more evocative of something or you're living with these things, they're like, they need to be your friend.

They need to be something that's familiar.

So some of these sounds that you're playing right now,

When you do something where you're starting up or you're beginning a journey, it should sort of feel like off we go.

You know, there's kind of a feeling to that we're used to musically, but also, you know, our voices as human beings.

We use our voices in very melodic ways.

Hey, let's go.

There's a certain sound and a certain flavor to that.

Hey, great job.

That's also got a certain sound to it that we're familiar with language.

So these sounds in a lot of ways almost want to emulate human speech.

Sort of like what they did with R2-D2 in the Star Wars movies.

Even though he didn't know what R2-D2 was saying, he sure knew what he was feeling at every moment.

That's what we're trying to do is to sort of, again, tap into this thing that we're all familiar with, which is human speech.

Thanks.

And just to add to that, I think that in that you're talking about care for Whirlpool, if we were to sort of just boil it down for Roomba, it's got to be friendly.

Because you have to remember when these first came into people's homes, they were a little scary.

Sometimes your pet gets scared by it or your kid gets scared by it.

So we want to try to make these things friendly.