Joel Kaplan
👤 PersonAppearances Over Time
Podcast Appearances
The trending topics widget controversy showed three things. One, that there were these political landmines that Zuckerberg and Facebook might not realize exist. Two, that Kaplan was the person that could navigate Zuckerberg and the company around them. And three, just as often as not, those types of landmines were about content and speech and the speech product.
The trending topics widget controversy showed three things. One, that there were these political landmines that Zuckerberg and Facebook might not realize exist. Two, that Kaplan was the person that could navigate Zuckerberg and the company around them. And three, just as often as not, those types of landmines were about content and speech and the speech product.
And so if you thought of this as a unified problem, right, you would want one person to be in charge of a unified solution. And at that point, Merson more or less becomes Kaplan.
And so if you thought of this as a unified problem, right, you would want one person to be in charge of a unified solution. And at that point, Merson more or less becomes Kaplan.
And so if you thought of this as a unified problem, right, you would want one person to be in charge of a unified solution. And at that point, Merson more or less becomes Kaplan.
Smart people and scholars who think about the architecture of the internet and social media really encourage people to step back and look at Facebook and think about how unusual it is and how not obvious or self-explanatory it is.
Smart people and scholars who think about the architecture of the internet and social media really encourage people to step back and look at Facebook and think about how unusual it is and how not obvious or self-explanatory it is.
Smart people and scholars who think about the architecture of the internet and social media really encourage people to step back and look at Facebook and think about how unusual it is and how not obvious or self-explanatory it is.
that the person who would be in charge of your political lobbying and policy operation is also largely in charge of crafting and designing the policies around content and speech. I think the one inside story that really summarizes Kaplan's role and influence happens in 2017. And that's with a really radical proposal called Common Ground.
that the person who would be in charge of your political lobbying and policy operation is also largely in charge of crafting and designing the policies around content and speech. I think the one inside story that really summarizes Kaplan's role and influence happens in 2017. And that's with a really radical proposal called Common Ground.
that the person who would be in charge of your political lobbying and policy operation is also largely in charge of crafting and designing the policies around content and speech. I think the one inside story that really summarizes Kaplan's role and influence happens in 2017. And that's with a really radical proposal called Common Ground.
So after 2016, there's this shock about the election and how ugly it was. And Common Ground has these big ambitious goals all about reducing polarization with a cocktail of what they call, quote, aggressive interventions. They're going to downrank ugly incivility and optimize for, quote, good conversations and upregulate that kind of discussion. And it's all about the algorithm.
So after 2016, there's this shock about the election and how ugly it was. And Common Ground has these big ambitious goals all about reducing polarization with a cocktail of what they call, quote, aggressive interventions. They're going to downrank ugly incivility and optimize for, quote, good conversations and upregulate that kind of discussion. And it's all about the algorithm.
So after 2016, there's this shock about the election and how ugly it was. And Common Ground has these big ambitious goals all about reducing polarization with a cocktail of what they call, quote, aggressive interventions. They're going to downrank ugly incivility and optimize for, quote, good conversations and upregulate that kind of discussion. And it's all about the algorithm.
So the new algorithm was going to recommend users join more politically diverse groups, for example. It was going to reduce the viral reach of hyperactive, hyperpartisan users. And the Common Ground team is really juiced. They're excited. They've hung posters around the office in Menlo Park that have their motto on it and say things like, reduce polarization or reduce hate.
So the new algorithm was going to recommend users join more politically diverse groups, for example. It was going to reduce the viral reach of hyperactive, hyperpartisan users. And the Common Ground team is really juiced. They're excited. They've hung posters around the office in Menlo Park that have their motto on it and say things like, reduce polarization or reduce hate.
So the new algorithm was going to recommend users join more politically diverse groups, for example. It was going to reduce the viral reach of hyperactive, hyperpartisan users. And the Common Ground team is really juiced. They're excited. They've hung posters around the office in Menlo Park that have their motto on it and say things like, reduce polarization or reduce hate.
And then Common Ground runs into Joel Kaplan. And Kaplan's policy team grills these programmers and project managers with questions. Questions not just about how it's going to be perceived by users, but how the changes will be experienced and perceived by political stakeholders.
And then Common Ground runs into Joel Kaplan. And Kaplan's policy team grills these programmers and project managers with questions. Questions not just about how it's going to be perceived by users, but how the changes will be experienced and perceived by political stakeholders.
And then Common Ground runs into Joel Kaplan. And Kaplan's policy team grills these programmers and project managers with questions. Questions not just about how it's going to be perceived by users, but how the changes will be experienced and perceived by political stakeholders.