Joel Pearson

And that's where it gets, the numbers look pretty scary pretty quickly.

Mm-hmm.

It doesn't mean that's going to happen.

I don't want to scare people, but it's worth understanding those dynamics because they're quite complicated and none of those things are independent.

Yeah.

And here they are.

Yeah, I've got young kids.

They're five and eight.

So they're still, and they don't know what AI, they've heard me talk about it and they've heard the phrase, but they don't know what it is.

They've never touched, they have no idea what social media is.

We keep them pretty off screens.

So they will watch a bit of TV, but we'll kind of isolate it to, you know, David Attenborough animal documentaries.

We keep them away from all the branded, you know, cartoons or any Disney stuff.

Oh God, we're failing.

And that doesn't mean, I'm not saying, you know, I'm not judging anyone else, but it's the way we've been trying to do it.

But what I say to most parents is to think about the addictive potential and the sycophancy of models.

And so, you know, who has kids and who doesn't?

I don't have kids.

Nine, six and three.

So you probably notice things like, you know, if you tell them a story versus reading them a book versus an audio book versus, you know, a video version of that.