Joel Salatin

Right, of course. So it's got to get to the retail interface somehow, okay? So the retail dollars divided those four ways in different commodities. There are different percentages in each of those four categories. And tremendous competition between them. Yes, tremendous competition.

Right, of course. So it's got to get to the retail interface somehow, okay? So the retail dollars divided those four ways in different commodities. There are different percentages in each of those four categories. And tremendous competition between them. Yes, tremendous competition.

The farmer, there's only one part of that that is subject to what I call the four horsemen of the apocalypse, which is weather, price, pestilence, and disease. Right. That's production.

The farmer, there's only one part of that that is subject to what I call the four horsemen of the apocalypse, which is weather, price, pestilence, and disease. Right. That's production.

The farmer, there's only one part of that that is subject to what I call the four horsemen of the apocalypse, which is weather, price, pestilence, and disease. Right. That's production.

He takes all the risks. Yeah, yeah. Whereas, you know, when the grasshoppers come, they don't eat the tires on your delivery vehicle. When the drought comes, it doesn't eliminate your Wi-Fi connection to your customers. So these other three, the three, the processing, marketing, and distribution are relatively immune for weather, price, pestilence.

He takes all the risks. Yeah, yeah. Whereas, you know, when the grasshoppers come, they don't eat the tires on your delivery vehicle. When the drought comes, it doesn't eliminate your Wi-Fi connection to your customers. So these other three, the three, the processing, marketing, and distribution are relatively immune for weather, price, pestilence.

He takes all the risks. Yeah, yeah. Whereas, you know, when the grasshoppers come, they don't eat the tires on your delivery vehicle. When the drought comes, it doesn't eliminate your Wi-Fi connection to your customers. So these other three, the three, the processing, marketing, and distribution are relatively immune for weather, price, pestilence.

That's right. So we began when we established, headed into this, we established a direct marketing persona. It eventually became our brand, Polyface, P-O-L-Y-F-A-C, Polyface Farm, Farm of Many Faces. That became our brand. And we now sell to restaurants, institutions, boutique groceries. We ship nationwide. We have a farm store. We direct sell into about 35 drop points in the urban sector around

That's right. So we began when we established, headed into this, we established a direct marketing persona. It eventually became our brand, Polyface, P-O-L-Y-F-A-C, Polyface Farm, Farm of Many Faces. That became our brand. And we now sell to restaurants, institutions, boutique groceries. We ship nationwide. We have a farm store. We direct sell into about 35 drop points in the urban sector around

That's right. So we began when we established, headed into this, we established a direct marketing persona. It eventually became our brand, Polyface, P-O-L-Y-F-A-C, Polyface Farm, Farm of Many Faces. That became our brand. And we now sell to restaurants, institutions, boutique groceries. We ship nationwide. We have a farm store. We direct sell into about 35 drop points in the urban sector around

Northern Virginia, D.C., Richmond, Virginia Beach, Williamsburg. And those drop, tell me about those.

Northern Virginia, D.C., Richmond, Virginia Beach, Williamsburg. And those drop, tell me about those.

Northern Virginia, D.C., Richmond, Virginia Beach, Williamsburg. And those drop, tell me about those.

No, no. We're not involved in any farmer's markets. And I'm not opposed to farmer's markets. But I just don't think, in general, they're not a very efficient interface because they're primarily social circles. Yeah. They're primarily social clubs.

No, no. We're not involved in any farmer's markets. And I'm not opposed to farmer's markets. But I just don't think, in general, they're not a very efficient interface because they're primarily social circles. Yeah. They're primarily social clubs.

No, no. We're not involved in any farmer's markets. And I'm not opposed to farmer's markets. But I just don't think, in general, they're not a very efficient interface because they're primarily social circles. Yeah. They're primarily social clubs.

Yeah. So they're like a boutique product. Yeah, because most of the people who go are there to show their support of local food and assuage their guilt from taking it. Yeah, and have a nice, And have a nice day and show off their newly clothed little poodle dog, you know, that they had done. And so they can only buy a little baby food jar with a pink ribbon on it of kimchi or some special thing.

Yeah. So they're like a boutique product. Yeah, because most of the people who go are there to show their support of local food and assuage their guilt from taking it. Yeah, and have a nice, And have a nice day and show off their newly clothed little poodle dog, you know, that they had done. And so they can only buy a little baby food jar with a pink ribbon on it of kimchi or some special thing.

Yeah. So they're like a boutique product. Yeah, because most of the people who go are there to show their support of local food and assuage their guilt from taking it. Yeah, and have a nice, And have a nice day and show off their newly clothed little poodle dog, you know, that they had done. And so they can only buy a little baby food jar with a pink ribbon on it of kimchi or some special thing.