Joel Salatin

And so I put together a carousel program, how we can heal the planet with pasture-based livestock. And it was the beginning of this. This was when did you do this? In 82. Oh, yeah. So, okay. So, this was just the beginning. You know, Tom Brokaw, Peter Jennings were just beginning to once in a while put in a tidbit about cow burps.

And so I put together a carousel program, how we can heal the planet with pasture-based livestock. And it was the beginning of this. This was when did you do this? In 82. Oh, yeah. So, okay. So, this was just the beginning. You know, Tom Brokaw, Peter Jennings were just beginning to once in a while put in a tidbit about cow burps.

And so I put together a carousel program, how we can heal the planet with pasture-based livestock. And it was the beginning of this. This was when did you do this? In 82. Oh, yeah. So, okay. So, this was just the beginning. You know, Tom Brokaw, Peter Jennings were just beginning to once in a while put in a tidbit about cow burps.

And, you know, there was just the beginning of this kind of demonization of livestock.

And, you know, there was just the beginning of this kind of demonization of livestock.

And, you know, there was just the beginning of this kind of demonization of livestock.

And so anyway, I put this together. And at the end, I would say, now, if you'd like to participate in this, I'll be glad to add your name to our customer list. You'll get a newsletter and order blank. And each one of those would yield two, three, four people. You know, so that was one thing I did.

And so anyway, I put this together. And at the end, I would say, now, if you'd like to participate in this, I'll be glad to add your name to our customer list. You'll get a newsletter and order blank. And each one of those would yield two, three, four people. You know, so that was one thing I did.

And so anyway, I put this together. And at the end, I would say, now, if you'd like to participate in this, I'll be glad to add your name to our customer list. You'll get a newsletter and order blank. And each one of those would yield two, three, four people. You know, so that was one thing I did.

How many did you have to collect? Fortunately, at that time, you know, we, with our low expenses and all that, we didn't need more than, goodness, 100 families, 100, 200 families. Right, okay, okay.

How many did you have to collect? Fortunately, at that time, you know, we, with our low expenses and all that, we didn't need more than, goodness, 100 families, 100, 200 families. Right, okay, okay.

How many did you have to collect? Fortunately, at that time, you know, we, with our low expenses and all that, we didn't need more than, goodness, 100 families, 100, 200 families. Right, okay, okay.

So you put together this slide presentation and you collected 150 avid customers. Yes, yes, yes. And if you've got 100 people that are spending $1,000 a year with you, that's, That's significant. Right, right. Especially if they're loyal and they had also talked to other people, because word of mouth really matters.

So you put together this slide presentation and you collected 150 avid customers. Yes, yes, yes. And if you've got 100 people that are spending $1,000 a year with you, that's, That's significant. Right, right. Especially if they're loyal and they had also talked to other people, because word of mouth really matters.

So you put together this slide presentation and you collected 150 avid customers. Yes, yes, yes. And if you've got 100 people that are spending $1,000 a year with you, that's, That's significant. Right, right. Especially if they're loyal and they had also talked to other people, because word of mouth really matters.

Okay, so the next thing we did was when somebody would call us and say, hey, I heard about you, I want your stuff. you're tempted to say, oh, good, good. Well, what do you want? You want five chickens and three T-bone steaks? My first question was, where did you hear about us? Where did you hear about us? Oh, I had dinner over at Mary Jane's.

Okay, so the next thing we did was when somebody would call us and say, hey, I heard about you, I want your stuff. you're tempted to say, oh, good, good. Well, what do you want? You want five chickens and three T-bone steaks? My first question was, where did you hear about us? Where did you hear about us? Oh, I had dinner over at Mary Jane's.

Okay, so the next thing we did was when somebody would call us and say, hey, I heard about you, I want your stuff. you're tempted to say, oh, good, good. Well, what do you want? You want five chickens and three T-bone steaks? My first question was, where did you hear about us? Where did you hear about us? Oh, I had dinner over at Mary Jane's.

And so then I'd go to the customer box and I'd put a post-it note at Mary Jane's to remind me the next time Mary Jane came out and picked up something, Mary Jane's Thank you. I just hug her, slobber all over her, say, thank you for spreading the word. And tell you what, go over and take a dozen eggs home with you for free. And people are starved for appreciation. They're starved for love.

And so then I'd go to the customer box and I'd put a post-it note at Mary Jane's to remind me the next time Mary Jane came out and picked up something, Mary Jane's Thank you. I just hug her, slobber all over her, say, thank you for spreading the word. And tell you what, go over and take a dozen eggs home with you for free. And people are starved for appreciation. They're starved for love.