Joel Salatin

I mean, that, that, that's incredible.

And so, and so the man for all of his, you know, flaws and imperfections has just peeled off this truth and, and, um,

And I can tell you having, I mean, we ship nationwide from our farm as well.

And all my life I've gotten up every morning and okay, who can I sell to today?

Who can I take a sample to?

Marketing, marketing, marketing, how do we?

And in the last 24 months, suddenly,

No, no.

It's just yanking us.

It's hard to keep up.

And it's the same, you know, for my friends in this space.

I'm seeing essentially the same thing.

And it's very, very exciting because the logistics of distribution have plummeted.

You know, FedEx, UPS, doorstep delivery.

That cost has plummeted.

And the cost of bricks and mortar retail interface has escalated.

The cost of a cashier, the cost of insurance to make sure the snow is swept off of the walkout front so nobody breaks and sues you.

So as the one cost has soared, the other cost has dropped.

And so we can, you ready for this?

From our farm, if you'd have told me this two years ago, I'd have said you were crazy.