Joel Salatin

And so then I'd go to the customer box and I'd put a post-it note at Mary Jane's to remind me the next time Mary Jane came out and picked up something, Mary Jane's Thank you. I just hug her, slobber all over her, say, thank you for spreading the word. And tell you what, go over and take a dozen eggs home with you for free. And people are starved for appreciation. They're starved for love.

They're starved for appreciation. They will jump off a cliff for you.

They're starved for appreciation. They will jump off a cliff for you.

They're starved for appreciation. They will jump off a cliff for you.

I don't want you to tear the scale. Stephen Covey in The Seven Habits of Highly Effective People talks about emotional equity. And he says it takes roughly 10 positives, 10 praises, To take one criticism.

I don't want you to tear the scale. Stephen Covey in The Seven Habits of Highly Effective People talks about emotional equity. And he says it takes roughly 10 positives, 10 praises, To take one criticism.

I don't want you to tear the scale. Stephen Covey in The Seven Habits of Highly Effective People talks about emotional equity. And he says it takes roughly 10 positives, 10 praises, To take one criticism.

Oh, we're hardwired to remember. Nobody comes back from town and says, honey, I hit five go lights. We hit stop lights. We never call them go lights, even though they let us go. We never think about them letting us go. We think about them making us stop. Yes, yes. So I did the slide program, kind of what I call infotainment. Yeah, and the story.

Oh, we're hardwired to remember. Nobody comes back from town and says, honey, I hit five go lights. We hit stop lights. We never call them go lights, even though they let us go. We never think about them letting us go. We think about them making us stop. Yes, yes. So I did the slide program, kind of what I call infotainment. Yeah, and the story.

Oh, we're hardwired to remember. Nobody comes back from town and says, honey, I hit five go lights. We hit stop lights. We never call them go lights, even though they let us go. We never think about them letting us go. We think about them making us stop. Yes, yes. So I did the slide program, kind of what I call infotainment. Yeah, and the story.

The story is so important because you have an interesting story to tell. Exactly, the story. And people, listen, people still love to feel like they're a part of a great cause, of a great thing. And so the whole theme here is you can participate in... in healing the planet, making vegetation, building soil, clean water, clean air. You can participate with what you eat. Here's how you do it.

The story is so important because you have an interesting story to tell. Exactly, the story. And people, listen, people still love to feel like they're a part of a great cause, of a great thing. And so the whole theme here is you can participate in... in healing the planet, making vegetation, building soil, clean water, clean air. You can participate with what you eat. Here's how you do it.

The story is so important because you have an interesting story to tell. Exactly, the story. And people, listen, people still love to feel like they're a part of a great cause, of a great thing. And so the whole theme here is you can participate in... in healing the planet, making vegetation, building soil, clean water, clean air. You can participate with what you eat. Here's how you do it.

And so people love, they're drawn, they're attracted to this what? All of our little bags at the farm store, our little slogan is healing the planet or healing the land one bite at a time. We're trying to connect what you're eating to the landscape. And you're actually doing it. And we're actually doing it. All right, so. It's an important detail as well. Yeah, yeah.

And so people love, they're drawn, they're attracted to this what? All of our little bags at the farm store, our little slogan is healing the planet or healing the land one bite at a time. We're trying to connect what you're eating to the landscape. And you're actually doing it. And we're actually doing it. All right, so. It's an important detail as well. Yeah, yeah.

And so people love, they're drawn, they're attracted to this what? All of our little bags at the farm store, our little slogan is healing the planet or healing the land one bite at a time. We're trying to connect what you're eating to the landscape. And you're actually doing it. And we're actually doing it. All right, so. It's an important detail as well. Yeah, yeah.

The thing I love most is when people come to visit the farm, we have a 24-7, 365 open-door policy. Anyone can come from anywhere in the world to see anything, anytime, anywhere unannounced. That's our dedication to transparency. And we love to hear people come and say, wow, it was better than I imagined. Yeah, that's good. That's good stuff. So we did that.

The thing I love most is when people come to visit the farm, we have a 24-7, 365 open-door policy. Anyone can come from anywhere in the world to see anything, anytime, anywhere unannounced. That's our dedication to transparency. And we love to hear people come and say, wow, it was better than I imagined. Yeah, that's good. That's good stuff. So we did that.

The thing I love most is when people come to visit the farm, we have a 24-7, 365 open-door policy. Anyone can come from anywhere in the world to see anything, anytime, anywhere unannounced. That's our dedication to transparency. And we love to hear people come and say, wow, it was better than I imagined. Yeah, that's good. That's good stuff. So we did that.

And then the other thing we did was that when somebody was interested, we gave them a sample. Samples work. If you've got a good product or you've got good content, samples work. And so we tease them with a sample. Give them a chicken. Give them a dozen eggs. Give them a T-bone steak. Give them a pound of ground beef or a pound of bacon or something.