Joel Salatin

And then the other thing we did was that when somebody was interested, we gave them a sample. Samples work. If you've got a good product or you've got good content, samples work. And so we tease them with a sample. Give them a chicken. Give them a dozen eggs. Give them a T-bone steak. Give them a pound of ground beef or a pound of bacon or something.

And then the other thing we did was that when somebody was interested, we gave them a sample. Samples work. If you've got a good product or you've got good content, samples work. And so we tease them with a sample. Give them a chicken. Give them a dozen eggs. Give them a T-bone steak. Give them a pound of ground beef or a pound of bacon or something.

And because for the very reason that you said earlier, nobody's looking for something new. Nobody goes down the shampoo aisle and says, you know, I've been a head and shoulders guy all my life, but today, for some reason, I've got a hankering for something else. Pantene Pro-V, you know. Nobody does that.

And because for the very reason that you said earlier, nobody's looking for something new. Nobody goes down the shampoo aisle and says, you know, I've been a head and shoulders guy all my life, but today, for some reason, I've got a hankering for something else. Pantene Pro-V, you know. Nobody does that.

And because for the very reason that you said earlier, nobody's looking for something new. Nobody goes down the shampoo aisle and says, you know, I've been a head and shoulders guy all my life, but today, for some reason, I've got a hankering for something else. Pantene Pro-V, you know. Nobody does that.

Yeah.

Yeah.

Yeah.

Yeah.

Yeah.

Yeah.

And so maybe you want four. Yeah. Yeah, yeah, something like that. Yeah, that's exactly right. So we'd give a sample so that they could try something new with no risk. Right. And what we found was a lot of times people are naturally intuitively prejudiced to a gift more than they are something that they bought. Because when you buy something, you have buyer's remorse.

And so maybe you want four. Yeah. Yeah, yeah, something like that. Yeah, that's exactly right. So we'd give a sample so that they could try something new with no risk. Right. And what we found was a lot of times people are naturally intuitively prejudiced to a gift more than they are something that they bought. Because when you buy something, you have buyer's remorse.

And so maybe you want four. Yeah. Yeah, yeah, something like that. Yeah, that's exactly right. So we'd give a sample so that they could try something new with no risk. Right. And what we found was a lot of times people are naturally intuitively prejudiced to a gift more than they are something that they bought. Because when you buy something, you have buyer's remorse.

When somebody gives you something, there's no remorse. And so you have this feel-good thing. Even if they're equal, the one you were given, you tend to have more positive emotion for than what you had to buy. And so I'm not saying our stuff wasn't as good. I'm just saying. But you are saying if it was equally good, that would be Good enough. Yeah, you tap into these emotional things.

When somebody gives you something, there's no remorse. And so you have this feel-good thing. Even if they're equal, the one you were given, you tend to have more positive emotion for than what you had to buy. And so I'm not saying our stuff wasn't as good. I'm just saying. But you are saying if it was equally good, that would be Good enough. Yeah, you tap into these emotional things.

When somebody gives you something, there's no remorse. And so you have this feel-good thing. Even if they're equal, the one you were given, you tend to have more positive emotion for than what you had to buy. And so I'm not saying our stuff wasn't as good. I'm just saying. But you are saying if it was equally good, that would be Good enough. Yeah, you tap into these emotional things.

So that was kind of our three-pronged approach early on to kind of start and build a patron base. In fact, we don't call them customers. We call them patrons. We call them patron saints, and we address them as patron saints.

So that was kind of our three-pronged approach early on to kind of start and build a patron base. In fact, we don't call them customers. We call them patrons. We call them patron saints, and we address them as patron saints.

So that was kind of our three-pronged approach early on to kind of start and build a patron base. In fact, we don't call them customers. We call them patrons. We call them patron saints, and we address them as patron saints.