Joel Salatin

Yes. And we call this relationship marketing. We're really marketing a relationship because they're not buying it because it's a label. They're buying it because they trust us. Because they trust us.

Yes. And we call this relationship marketing. We're really marketing a relationship because they're not buying it because it's a label. They're buying it because they trust us. Because they trust us.

Yes. And we call this relationship marketing. We're really marketing a relationship because they're not buying it because it's a label. They're buying it because they trust us. Because they trust us.

And now with food choice and, you know, labeling confusion and, you know, what is a cage-free, natural, you know, all this stuff, what is all this stuff, we've now presented ourselves as our patrons' food coach. you don't ever have to be confused again. Just buy it from us and you'll know it's the best and it doesn't matter. Right.

And now with food choice and, you know, labeling confusion and, you know, what is a cage-free, natural, you know, all this stuff, what is all this stuff, we've now presented ourselves as our patrons' food coach. you don't ever have to be confused again. Just buy it from us and you'll know it's the best and it doesn't matter. Right.

And now with food choice and, you know, labeling confusion and, you know, what is a cage-free, natural, you know, all this stuff, what is all this stuff, we've now presented ourselves as our patrons' food coach. you don't ever have to be confused again. Just buy it from us and you'll know it's the best and it doesn't matter. Right.

Yeah. Yeah. So the problem is... Because every mom is scared to death. Am I buying the best for my kid? Am I buying the best for my kid? So I just come in straight away and say, you never have to be concerned about that at all. I'll solve that. Right. Get it from us and you never have to worry about that again. Right.

Yeah. Yeah. So the problem is... Because every mom is scared to death. Am I buying the best for my kid? Am I buying the best for my kid? So I just come in straight away and say, you never have to be concerned about that at all. I'll solve that. Right. Get it from us and you never have to worry about that again. Right.

Yeah. Yeah. So the problem is... Because every mom is scared to death. Am I buying the best for my kid? Am I buying the best for my kid? So I just come in straight away and say, you never have to be concerned about that at all. I'll solve that. Right. Get it from us and you never have to worry about that again. Right.

Well, you also have to think about it as persuasion that people don't move too far too fast. People move incrementally. Yeah. So one of the things that we deal with all the time is on a scale of, say, 1 to 10, 1 being your food comes from the gas station. Yeah. And let's say we're a 10, okay? Yeah. You irritate somebody if you try to move them from a one to a 10. Yeah.

Well, you also have to think about it as persuasion that people don't move too far too fast. People move incrementally. Yeah. So one of the things that we deal with all the time is on a scale of, say, 1 to 10, 1 being your food comes from the gas station. Yeah. And let's say we're a 10, okay? Yeah. You irritate somebody if you try to move them from a one to a 10. Yeah.

Well, you also have to think about it as persuasion that people don't move too far too fast. People move incrementally. Yeah. So one of the things that we deal with all the time is on a scale of, say, 1 to 10, 1 being your food comes from the gas station. Yeah. And let's say we're a 10, okay? Yeah. You irritate somebody if you try to move them from a one to a 10. Yeah.

That's because you're criticizing everything you do. That's right. That's right. But if we can move them, if as a result of a discussion, a friendly discussion, a non-aggressive discussion, we can move them from a one to a two. Yeah. They're on their way.

That's because you're criticizing everything you do. That's right. That's right. But if we can move them, if as a result of a discussion, a friendly discussion, a non-aggressive discussion, we can move them from a one to a two. Yeah. They're on their way.

That's because you're criticizing everything you do. That's right. That's right. But if we can move them, if as a result of a discussion, a friendly discussion, a non-aggressive discussion, we can move them from a one to a two. Yeah. They're on their way.

And they might not buy from us, but now instead of buying from the gas station, they're going to the, whatever, organic section of the supermarket or something, okay? And you gradually move them up. And so too many times in persuasion, people try to move people too fast. And people resist being moved too fast. Definitely. And that's why you have to start with a...

And they might not buy from us, but now instead of buying from the gas station, they're going to the, whatever, organic section of the supermarket or something, okay? And you gradually move them up. And so too many times in persuasion, people try to move people too fast. And people resist being moved too fast. Definitely. And that's why you have to start with a...

And they might not buy from us, but now instead of buying from the gas station, they're going to the, whatever, organic section of the supermarket or something, okay? And you gradually move them up. And so too many times in persuasion, people try to move people too fast. And people resist being moved too fast. Definitely. And that's why you have to start with a...

with a question that moves you to common ground quickly if you're going to make progress. Because if you move too fast, then you lose them. And now there's no discount. Yeah, well, they can't see a way to bridge the gap. Plus, you're criticizing their whole lifestyle. So in marketing, one of the things that we teach and promote through our team is No sale is an end to itself.

with a question that moves you to common ground quickly if you're going to make progress. Because if you move too fast, then you lose them. And now there's no discount. Yeah, well, they can't see a way to bridge the gap. Plus, you're criticizing their whole lifestyle. So in marketing, one of the things that we teach and promote through our team is No sale is an end to itself.