Joel Salatin

with a question that moves you to common ground quickly if you're going to make progress. Because if you move too fast, then you lose them. And now there's no discount. Yeah, well, they can't see a way to bridge the gap. Plus, you're criticizing their whole lifestyle. So in marketing, one of the things that we teach and promote through our team is No sale is an end to itself.

Every sale is a springboard for the next sale. Right, of course. You cannot stay in business finding new customers. The only way you stay in business is to please the customers you have enough that they buzz and tell people about it and bring them back to you. And that's a long-term relationship. It's akin to a friendship relationship. You don't want to play with someone once.

Every sale is a springboard for the next sale. Right, of course. You cannot stay in business finding new customers. The only way you stay in business is to please the customers you have enough that they buzz and tell people about it and bring them back to you. And that's a long-term relationship. It's akin to a friendship relationship. You don't want to play with someone once.

Every sale is a springboard for the next sale. Right, of course. You cannot stay in business finding new customers. The only way you stay in business is to please the customers you have enough that they buzz and tell people about it and bring them back to you. And that's a long-term relationship. It's akin to a friendship relationship. You don't want to play with someone once.

Which is why you don't want to irritate somebody at your lectures or your presentations. Yeah, because they're already in the camp, right? They're the last people you want to irritate, right? Exactly, exactly. Yeah, yeah. They've done all the work coming to you. Yeah, you need to do backflips to make them happy and meet their expectations.

Which is why you don't want to irritate somebody at your lectures or your presentations. Yeah, because they're already in the camp, right? They're the last people you want to irritate, right? Exactly, exactly. Yeah, yeah. They've done all the work coming to you. Yeah, you need to do backflips to make them happy and meet their expectations.

Which is why you don't want to irritate somebody at your lectures or your presentations. Yeah, because they're already in the camp, right? They're the last people you want to irritate, right? Exactly, exactly. Yeah, yeah. They've done all the work coming to you. Yeah, you need to do backflips to make them happy and meet their expectations.

Yes, indeed. Yeah, yeah. Why is that? I'll tell you something. Most farmers my age, and I'm almost 70, most farmers my age are lonelier than they've ever been in their life. Their kids are gone. And they've had enough. The kids are gone. It's Matilda and I by ourselves.

Yes, indeed. Yeah, yeah. Why is that? I'll tell you something. Most farmers my age, and I'm almost 70, most farmers my age are lonelier than they've ever been in their life. Their kids are gone. And they've had enough. The kids are gone. It's Matilda and I by ourselves.

Yes, indeed. Yeah, yeah. Why is that? I'll tell you something. Most farmers my age, and I'm almost 70, most farmers my age are lonelier than they've ever been in their life. Their kids are gone. And they've had enough. The kids are gone. It's Matilda and I by ourselves.

And boy, I can't get up and down off that tractor as well as I used to, you know, that sort of thing. And they're And for me, Jordan, creating this model, this farm that, yes, the multispeciation makes it different every day. Different animals, different things. The diversity of ecology.

And boy, I can't get up and down off that tractor as well as I used to, you know, that sort of thing. And they're And for me, Jordan, creating this model, this farm that, yes, the multispeciation makes it different every day. Different animals, different things. The diversity of ecology.

And boy, I can't get up and down off that tractor as well as I used to, you know, that sort of thing. And they're And for me, Jordan, creating this model, this farm that, yes, the multispeciation makes it different every day. Different animals, different things. The diversity of ecology.

We've built 20 ponds, so there's ducks and there's wood ducks and there's deer and there's bear and there's wildlife and pollinators and everything. So there's just vibrant life and earthworms. And so you have all of that. You have that aesthetic and aromatic sensual beauty and attractiveness. And then you add the component of the social element, the people, our customers.

We've built 20 ponds, so there's ducks and there's wood ducks and there's deer and there's bear and there's wildlife and pollinators and everything. So there's just vibrant life and earthworms. And so you have all of that. You have that aesthetic and aromatic sensual beauty and attractiveness. And then you add the component of the social element, the people, our customers.

We've built 20 ponds, so there's ducks and there's wood ducks and there's deer and there's bear and there's wildlife and pollinators and everything. So there's just vibrant life and earthworms. And so you have all of that. You have that aesthetic and aromatic sensual beauty and attractiveness. And then you add the component of the social element, the people, our customers.

In other words, we're not just out here hauling grain to a Cargill grain bin. Yeah. You have a social community. Every day, there are people at the farm saying, I so thank you for what you do. You're just, our family depends on you. Thank you.

In other words, we're not just out here hauling grain to a Cargill grain bin. Yeah. You have a social community. Every day, there are people at the farm saying, I so thank you for what you do. You're just, our family depends on you. Thank you.

In other words, we're not just out here hauling grain to a Cargill grain bin. Yeah. You have a social community. Every day, there are people at the farm saying, I so thank you for what you do. You're just, our family depends on you. Thank you.

From our day one, our kids grow up with our customers pinching them on the cheek saying, we just think your parents are the coolest in the world and thank you for being a part of this. And so here I am, 22 of us now basically earn a full-time living from the farm.