Joey Durso
speaker
568 appearances
2 recordings
2 series
first heard Jun 2026
last heard 25 Jun
Joey Durso’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.
Appearances
Odd Lots · How the 1994 World Cup Transformed the Business of Football Forever · 25 Jun 2026
podcast
Italia 90 is very romanticized in England as, you know, Pavarotti and the beautiful sights of Rome.
Oh, yeah.
These gauche Americans, what are they doing with that beautiful World Cup?
But it was kind of a success in many metrics.
The grounds were full.
Lots of, I think, the Hispanic population would have helped a lot there.
But a lot of just curious Americans, like women's football was huge in the US before it was big in Europe.
So there was a lot of interest because of that.
I think it was the Olympics before that that was big.
So in 94, loads of massive American corporations made their debut at the World Cup.
They paid up to $20 million to get involved, which might not seem a lot in the scale of football now, but certainly was back then.
You had McDonald's.
It was their first ever global sponsorship.
You had General Motors for the first time.
Mastercard, who had a sort of pilot in 1998, converted that to a long-term commitment.
It was a big commercial success, like Harvard Business School wrote case studies about it.
Despite the fact most Americans weren't interested, the opening game was interrupted by the O.J.
Simpson car chase.
But yeah, massive deal in World Cup history for commercial rather than necessarily football reasons.
What league was that even?
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