Joey Durso

But I think in the middle, in places like Texas, which I talk about in the book, I think it's getting bigger quite quickly amongst kids, amongst younger people.

And there's just so much money on the table there.

In a way, they've kind of exhausted all the money.

In Europe, in Latin America, there's not much more money to be made.

But if you can break Texas, there's billions of pounds to be made.

Yes, because if you look at the two World Cups before that, Brazil and South Africa, two sort of slightly fragile democracies, and it turned into a bit of a nightmare.

I mean, Brazil more so than South Africa, but I was in Brazil quite recently and it's a total mess, the 2014 World Cup.

I mean, it's seen as a sort of profound, almost, well, Brazil lost 7-1 against Germany.

But taking the football aside from it, the...

A huge protest a year before the World Cup about the famous sign was a teacher is worth more than Neymar, the superstar player.

Yeah, he couldn't play in that terrible 7-1 game.

But it's a democracy and people don't like, even if they love football, which Brazil loves football more than anywhere else in the world, they'd rather billions of pounds be spent on teachers and hospitals than football stadiums.

Yeah, and all these stadiums were built, like one massive one in Brasilia, which is a city, the planned capital of Brazil, that has never had a big football team or a big club.

It's now got this huge stadium, which was built for one tournament.

Some built in the depths of the Amazon that was basically a favour to a political ally of the president or whatever.

It's a total mess.

And not just Iran, Senegal, Haiti, there's several countries that have massive visa restrictions.

I mean, yeah, the Iran thing, it's crazy.

We've never seen anything like this, a host country being at war with a participant.

And you can imagine in other countries, the example of Indonesia hosted a sort of under-20s tournament a while ago and said, we're not going to let the Israelis in.