Joey Gilkey

And if I can get my hands on it, I can throw money at R&D and optimize it.

Plus, I knew where a lot of the bodies lived when it comes to where does unique telco data live and fraud detection data and all that kind of stuff.

So what did you spend on the IP?

Was it millions of dollars or?

One million on the dot.

Cash?

200 grand up front, 800 grand seller note.

So I turned $200,000 into what is currently valued at 100 million, you know.

Uh, it bought me a ton of time for one, for two, uh, a lot of my competition, again, the goal is to, to both build the moat and pull the drawbridge up from competition.

So a lot of folks in my space were starting to, to look at it, see it used a little bit.

And there were some big behemoth competitors like memory blue, abstract marketing and things of that nature on the like outsource sales development world that were starting to get their hands on it.

And I was like, if I'm going to protect this and have a unique value prop, I got to own it.

And I'm going to dictate who can use it.

It is both.

And it's been built upon dramatically at this point.

When I bought it, it was a tech-enabled service.

So there's a lot of technology enabling humans in the loop to power it.

And so for us, it was more about how do we make this scalable without having a deprecation of the quality of the outcome?

So if anything, it's actually gotten faster.

It's gotten cheaper.