John Adams

John, I can't.

Well, and that's why you go to the source, right?

I mean, that's the first thing that we do when we see something.

When I see something that I don't know if it's real or not, I go, well, what's the source?

Where did this come from?

And, you know, if I can't find a person behind it, like an actual human being, right?

If I can't trace it back to a real person, right?

then I just assume that it's probably not worth trusting.

And I think that's how a lot of people are getting, right?

I mean, you use the brewery analogy.

One that really kind of feels relevant to me is just the dramatic increase in vinyl record sales in recent years.

And now you're seeing magazine sales are starting to pick up and you're starting to see –

Some places are even going back to print or increasing print because more people are kind of seeking the tangible nature, the more permanency of an analog product.

And so I'm not suggesting that we all go analog overnight, but I do think that local news is something that you can, it's tangible, right?

You can go to an event and meet the people who are producing it.

You can

You can go to a website and see that they have the same zip code or area code as you.

And as people are looking for what's real and what's not, connecting with local news sources who you know, and you know they're real because they're in front of you, they're participating, they're in your community.

I think there's gonna be a strong demand for the authenticity of local news over the uncertainty of everything else.

it's an interesting question.