John Adams

Right.

So like,

Kind of just shifting what we did to sort of like meet the moment and then, you know, doing things like looking at Google search console and seeing what what are people in Montana asking Google about the pandemic?

And then now we know the questions that the public has on their mind.

Let's go out and get those answers.

And so we went from a weekly newsletter to a daily newsletter and we had a covid tracker that, you know, just provided just a running.

Latest, this is what we know, this is what's happening.

And what we saw was just a massive increase in audience overnight.

And what that told us was, if you're giving people information that they can use, if you're doing things that can help them understand

the thing that they care most about right now in a way that they feel gives them some sense of comfort, some sense of agency, then they're gonna reward you.

They're gonna reward you by becoming a reader.

They're gonna reward you if you're a for-profit model, maybe they're gonna subscribe.

If you're a nonprofit model, maybe they're gonna donate.

And, you know, that's what we saw is, you know, and then that became kind of just sort of a big part of the ethos is like, give people things that they want.

Yes, we're going to also give them things that we think they need, but we want to make sure that we're not ignoring what it is that they want, because it's not a supply side problem.

It is, we need to be meeting the demand, right?

That is the issue.

Yeah, exactly, exactly.

And again, that kind of goes back to showing up too.

I mean, we do a lot of live events.