John Adams

That is the issue.

Yeah, exactly, exactly.

And again, that kind of goes back to showing up too.

I mean, we do a lot of live events.

We create a lot of opportunities for public engagement.

And our reporters get on the ground in communities and build relationships and showing up.

Building relationships, being authentic.

That's what local news does, you know, and that local news at its best is is reflecting what the community cares about, what the community's identity is about, what you know, it's warts and all.

But when people see.

themselves their community the things they cared about reflected in a news source then they develop loyalty and and again you know our goal with local news day is to really highlight those folks who are doing that um to get people who didn't maybe know that um they had local news in their right

You know, there's a lot of people in this in this state who don't know who they've never heard of Montana Free Press.

There's a lot of people in Helena where we're based, where we have a local newsletter who've never heard of it.

Right.

And that's just because there's so much information out there.

Right.

People are inundated with information.

And so Local News Day, our goal is to flood the zone.

Right.

That on April 9th, people all over the country are talking about local news.

And if they go to local news day dot org, there will be a very.