John Adams

It's not just that people go there for the unique flavor, right?

They also go there for community.

They go there for connection.

And I think that's one of those things that local news really has the power to do, which is connect people.

Like, you can have disagreements and whatnot, but you're disagreeing at least around the same set of facts about what you read in your local paper or heard on your local newscast or saw on your local, you know, your local evening newscast.

And so, you know, and like those local beers, you know, I think what we have found that has been so successful in, you know, particularly what I've experienced mostly in the last 10 years in the nonprofit news space is,

There isn't a one-size-fits-all business model or editorial strategy or solution to the local news challenge.

The organizations that we're seeing that are having so much success are entities that really know their community.

They know what their community is looking for.

What's the gap?

What is the information that people most need or most want?

And so they're...

they're so tied in with what is happening.

They're part of the community that they build trust.

They're reflecting the flavor of the community in many ways.

Like you, you can sense the familiarity because you recognize the people, you recognize the voices, you, you recognize, you know, the issues that are happening around you.

And, you know, like, you know, you know, a lot of craft breweries will, you know,

the water that they have access to is part of what makes their beer special.

You know, the makeup of the water is a big deal.

You know, people use local barley, local malt, local hops.