John Andrews

I had no money when I started the company.

Great.

So we are at the highest level.

We're a predictive analytics technology company.

We are focused primarily on retail.

The company was actually founded out of MIT by a couple of MIT professors who'd been collaborating on a line of research for the better part of the last decade, specifically around this idea of understanding customer choice.

which I'm happy to give a little bit of detail on.

But the main area that we're focused on with retailers is around inventory optimization.

So helping retailers optimize inventory, optimize turns, reduce stockouts, reduce markdowns, etc.

If you think about inventory, it's the largest number on a retailer's balance sheet.

It's also, at the end of the day, the

the most important thing a retailer has to figure out, right?

What products to bring into inventory, how much of them, in what assortment, and then how to allocate them to all their customer touch points in terms of stores, fulfillment centers to get them shipped out to customers.

If you can optimize that so that you've got the right products at the right place at the right time, you're going to make a lot more money.

Really, really tough.

In retail right now, yeah, that's an important thing.

Yeah, absolutely.

So the process that we help our customers with, right, is kind of through the merchandising and planning process and into the supply chain process, right?

You can think of the inventory optimization cycle as kind of a plan, buy, allocate, and fulfill process.

On the planning side, we're helping our customers, and our customers include folks like Urban Outfitters, Anthropologie, Free People, Aldo, up in Montreal, the shoe manufacturer, designer, and retailer, Saks Fifth Avenue, etc.,