John Assaraf

Thank you so much, Heather. So great to be with you again.

Thank you so much, Heather. So great to be with you again.

I mean, it's a great place to start. And here's like some frames for us to at least use while we're chatting. There's been about 108 billion humans since the time we started, you know, walking on earth, 300,000 or so years. And my question I always like to ask people is, was any one of them born with any belief? Forget about limiting beliefs. What about empowering beliefs?

I mean, it's a great place to start. And here's like some frames for us to at least use while we're chatting. There's been about 108 billion humans since the time we started, you know, walking on earth, 300,000 or so years. And my question I always like to ask people is, was any one of them born with any belief? Forget about limiting beliefs. What about empowering beliefs?

Was any baby ever born with a belief at all? I don't know.

Was any baby ever born with a belief at all? I don't know.

You weren't born with self-confidence. You weren't born with self-esteem or self-image. You weren't born with one fear. You weren't born with any patterns in your brain. And from a neuroanatomy perspective, a belief in the brain is nothing more than, and for use of a term everybody will know, is like software that was coded, developed.

You weren't born with self-confidence. You weren't born with self-esteem or self-image. You weren't born with one fear. You weren't born with any patterns in your brain. And from a neuroanatomy perspective, a belief in the brain is nothing more than, and for use of a term everybody will know, is like software that was coded, developed.

And so the question is, if I developed beliefs that are limiting me right now, The question is, what is a belief in the human brain? And the answer is it's nothing more than a reinforced pattern that we heard, learned, discovered, or we gave something a meaning that created the belief about it. And what happens with our brain is initially we don't have any beliefs.

And so the question is, if I developed beliefs that are limiting me right now, The question is, what is a belief in the human brain? And the answer is it's nothing more than a reinforced pattern that we heard, learned, discovered, or we gave something a meaning that created the belief about it. And what happens with our brain is initially we don't have any beliefs.

So these brain cells or neurons, they fire as we're learning stuff or hearing stuff or being told stuff, right? And those neurons that fire together, brain cells, create electrical activity, release neurochemicals that create a reinforced pattern or coding.

So these brain cells or neurons, they fire as we're learning stuff or hearing stuff or being told stuff, right? And those neurons that fire together, brain cells, create electrical activity, release neurochemicals that create a reinforced pattern or coding.

Any pattern that's reinforced, good pattern, bad pattern, negative pattern, positive pattern, constructive, build you up, destructive, tear you down, goes from the conscious part of the brain in an area called the hippocampus, which is where short-term memory of a belief is, and through spaced repetition, it goes into long-term memory in another part of the brain called the cerebellum.

Any pattern that's reinforced, good pattern, bad pattern, negative pattern, positive pattern, constructive, build you up, destructive, tear you down, goes from the conscious part of the brain in an area called the hippocampus, which is where short-term memory of a belief is, and through spaced repetition, it goes into long-term memory in another part of the brain called the cerebellum.

Now, why am I starting off with this technical explanation? The answer is anything that is programmed, conditioned, wired in the cerebellum is considered a habit. Now, this habit creates what you see. This habit creates what you feel. This habitual belief creates what you do. But more importantly, it deletes and distorts anything and almost everything that doesn't match with that belief.

Now, why am I starting off with this technical explanation? The answer is anything that is programmed, conditioned, wired in the cerebellum is considered a habit. Now, this habit creates what you see. This habit creates what you feel. This habitual belief creates what you do. But more importantly, it deletes and distorts anything and almost everything that doesn't match with that belief.

When we have limiting beliefs, I'm too young, I'm too old, I'm too this or I'm not enough of that, I don't deserve this, you know, I'll never amount to much. Success is like, he can do it because, well, she achieves it because we have these stories. These are nothing more than patterns that just percolate up to reinforce themselves in an automatic fashion.

When we have limiting beliefs, I'm too young, I'm too old, I'm too this or I'm not enough of that, I don't deserve this, you know, I'll never amount to much. Success is like, he can do it because, well, she achieves it because we have these stories. These are nothing more than patterns that just percolate up to reinforce themselves in an automatic fashion.

It's called automaticity in my world of neuroscience. And so the question then becomes, if I have a belief that is limiting me, Can I deactivate that pattern? Can I deliberately create a new belief and reinforce that based on neuroscience or psychology? And the answer is yeah. We used to think that our brain, which is worth, in my opinion, 100 billion or more dollars, was hardwired, right?

It's called automaticity in my world of neuroscience. And so the question then becomes, if I have a belief that is limiting me, Can I deactivate that pattern? Can I deliberately create a new belief and reinforce that based on neuroscience or psychology? And the answer is yeah. We used to think that our brain, which is worth, in my opinion, 100 billion or more dollars, was hardwired, right?