John Assaraf

So these brain cells or neurons, they fire as we're learning stuff or hearing stuff or being told stuff, right? And those neurons that fire together, brain cells, create electrical activity, release neurochemicals that create a reinforced pattern or coding.

So these brain cells or neurons, they fire as we're learning stuff or hearing stuff or being told stuff, right? And those neurons that fire together, brain cells, create electrical activity, release neurochemicals that create a reinforced pattern or coding.

Any pattern that's reinforced, good pattern, bad pattern, negative pattern, positive pattern, constructive, build you up, destructive, tear you down, goes from the conscious part of the brain in an area called the hippocampus, which is where short-term memory of a belief is, and through spaced repetition, it goes into long-term memory in another part of the brain called the cerebellum.

Any pattern that's reinforced, good pattern, bad pattern, negative pattern, positive pattern, constructive, build you up, destructive, tear you down, goes from the conscious part of the brain in an area called the hippocampus, which is where short-term memory of a belief is, and through spaced repetition, it goes into long-term memory in another part of the brain called the cerebellum.

Now, why am I starting off with this technical explanation? The answer is anything that is programmed, conditioned, wired in the cerebellum is considered a habit. Now, this habit creates what you see. This habit creates what you feel. This habitual belief creates what you do. But more importantly, it deletes and distorts anything and almost everything that doesn't match with that belief.

Now, why am I starting off with this technical explanation? The answer is anything that is programmed, conditioned, wired in the cerebellum is considered a habit. Now, this habit creates what you see. This habit creates what you feel. This habitual belief creates what you do. But more importantly, it deletes and distorts anything and almost everything that doesn't match with that belief.

When we have limiting beliefs, I'm too young, I'm too old, I'm too this or I'm not enough of that, I don't deserve this, you know, I'll never amount to much. Success is like, he can do it because, well, she achieves it because we have these stories. These are nothing more than patterns that just percolate up to reinforce themselves in an automatic fashion.

When we have limiting beliefs, I'm too young, I'm too old, I'm too this or I'm not enough of that, I don't deserve this, you know, I'll never amount to much. Success is like, he can do it because, well, she achieves it because we have these stories. These are nothing more than patterns that just percolate up to reinforce themselves in an automatic fashion.

It's called automaticity in my world of neuroscience. And so the question then becomes, if I have a belief that is limiting me, Can I deactivate that pattern? Can I deliberately create a new belief and reinforce that based on neuroscience or psychology? And the answer is yeah. We used to think that our brain, which is worth, in my opinion, 100 billion or more dollars, was hardwired, right?

It's called automaticity in my world of neuroscience. And so the question then becomes, if I have a belief that is limiting me, Can I deactivate that pattern? Can I deliberately create a new belief and reinforce that based on neuroscience or psychology? And the answer is yeah. We used to think that our brain, which is worth, in my opinion, 100 billion or more dollars, was hardwired, right?

We were born with our beliefs, we were born with our propensities, our character traits, our habits, our fears, and then we just are like our fathers or mothers or grandparents, et cetera. That's not true. It's just a false understanding.

We were born with our beliefs, we were born with our propensities, our character traits, our habits, our fears, and then we just are like our fathers or mothers or grandparents, et cetera. That's not true. It's just a false understanding.

So we know, through something known as the science of neuroplasticity, is even as you're learning right now, brain cells are firing in your head, they're wiring in your head, but it's at the surface level of, let's say, knowledge or skill or belief, right?

So we know, through something known as the science of neuroplasticity, is even as you're learning right now, brain cells are firing in your head, they're wiring in your head, but it's at the surface level of, let's say, knowledge or skill or belief, right?

And what happens is if we kept reinforcing this one day, seven days, 14 days, 21 days a month, you would start to develop this new belief of, wow, my brain is powerful. Wow, I can let go of beliefs and create beliefs and I can empower myself from the inside out.

And what happens is if we kept reinforcing this one day, seven days, 14 days, 21 days a month, you would start to develop this new belief of, wow, my brain is powerful. Wow, I can let go of beliefs and create beliefs and I can empower myself from the inside out.

And if you did that, I call that, by the way, inner size, then you'd be able to deactivate old, disempowering, limiting beliefs and recreate, reinforce empowering new ones. And so there are techniques we can talk about on how to do that. But that's really what a belief is, but that's what a self-image is.

And if you did that, I call that, by the way, inner size, then you'd be able to deactivate old, disempowering, limiting beliefs and recreate, reinforce empowering new ones. And so there are techniques we can talk about on how to do that. But that's really what a belief is, but that's what a self-image is.

And for some people, I say, hey, I want you to imagine being offered to hop in a plane right now, and you're going to learn how to do a skydive. Some people go, oh my God, that's great, let's go. And other people are going, are you out of your freaking mind? Now, how could the same thing of skydiving create fear in some people and exhilaration in another person?

And for some people, I say, hey, I want you to imagine being offered to hop in a plane right now, and you're going to learn how to do a skydive. Some people go, oh my God, that's great, let's go. And other people are going, are you out of your freaking mind? Now, how could the same thing of skydiving create fear in some people and exhilaration in another person?