John Brakey

And just a phenomenal read.

It's an easy read.

It's a little bit funny.

But once you read it, you really understand people, customers, how we think and behave and learn.

And that's really critical.

Like one thing I want to mention is that in the software world, what's really critical is user adoption.

And for the most part, companies do a really poor job at it.

And so that's why we studied people like Szaplinski's information so that we could say, hey, we don't want you to buy the equipment or the software.

We want you to be able to take advantage of it.

Hmm.

I'm not sure that I have one.

I actually do pretty good.

I do like six to sometimes seven.

I'm divorced and I do have three girls.

Pardon?

everything that I know now, more about people, people in situations that, you know, what with age comes wisdom.

And it's pretty powerful because you, my favorite expression is that life is a wonderful teacher.

The only problem is it gives you the test before the lesson.

And so I like making mistakes because I think you learn much more from mistakes than you do from successes.

My pleasure.