John Connolly

And that's true, especially true, I think, for many of us, a book.

Yeah, but they've actually tested that.

One of the loveliest tests they did, they went into an old folks home and they put on films that these older people had loved, films from the era when they were young and getting married.

And they put monitors on and their body temperature went up.

So that idea of the warm glow of nostalgia is actually a physical response to a psychological and emotional stimulus.

Great.

I think they're fantastic.

I don't care how people read or what they read as long as they're reading.

And audiobooks have actually brought in a constituency that we were struggling to reach, which was young men.

young men were difficult to convince to read.

And now because they're doing commutes and there's only so long you can look at your phone, audiobooks have become a kind of constituency.

Male readers have become a constituency.

And that's something, again, we have to address in that young men read less.

In general, people don't read a lot.

I think the average book, the average person read three books in the UK.

And I think that average was brought up by a small number of people who read an awful lot of books.

Sad, isn't it?

It is, yeah.

Some of that decline with young men has been arrested.

I think the last time I read it, I think it was 36%.