John Coogan

This is a trending story on X. He says, for the past three months, I've been asking myself the simple question, what would Elon do?

Elon would build the rocket and put it on the launch stand.

Before he got approval, he would ask, what's the biggest bottleneck to achieving my mission?

And then go about systematically undoing the bottlenecks until he and his team had made the impossible happen.

A maniacal sense of urgency is our operating principle.

And so he has built yet another set that I think can last a full month.

And hopefully he lands the interview.

He's incredibly pumped up for this.

And the meta story of him building this set has done better than most podcasts.

Like 7,500 people, 2 million people watched the video about the set.

And so you do have this a dynamic where the meta story is more interesting or it's by default more interesting because the interview hasn't actually happened.

But there are plenty of Elon interviews at this point, like he does a lot of interviews, that don't go super viral.

Like he did this interview with Jamie Dimon, and I think that's fully recorded.

I think you can just...

search it and watch it.

But I don't know that that's something that like everyone in tech saw and everyone in tech talked about.

But this is a story people are talking about, the meta story.

And people love to see bold moves.

People love to see building and all these crazy things and risk-taking and all of that is on display.

And so Ty Morse is getting a lot of attention.